Saturday, December 15, 2012

Samsung Bullish On Windows 8

Samsung is expecting high uptake of Windows 8-based devices in the coming year.

Uday Bhat, Director, IT Solutions Business, Samsung, asserted that 2013 will be the year of Windows 8-based touch devices. “Apart from increased uptake of touch-enabled notebooks and ultrabooks, the Windows 8 growth story will be led by tablet PCs.”

The company expects the Indian tablet PC market to triple to three million units in 2013 from one million units in 2012. Of this, at least one lakh units will be Windows 8-based.

Riding on the trend toward Windows 8-based touch devices, Samsung is targeting 10-12 percent share in the consumer notebook market in India in 2013. It currently has 10 percent share in mid- to high-end notebooks and 7 percent in overall consumer notebooks.

The company has charted a 3-pronged strategy—product innovation, projection as a premium notebook brand, and retail expansion—to paint its Windows 8 story.

On the product innovation front Samsung has launched its touch-enabled notebooks and hybrid devices. It introduced two hybrid models, ATIV Smart PC and ATIV Smart PC Pro, which are powered by Intel Atom Z2760 and Core i5 processors and priced at Rs 53,990 and Rs 75,490, respectively. The company also introduced its new Series 5 Ultra Touch ultrabook packed with a third-generation Core i7 processor and priced at Rs 64,990, a 15 inch Series 9 notebook measuring 14.9 mm for Rs 1,07,990, and a Series 5 ultrabook with an AMD quad-core processor for Rs 43,990.

With the launch of the new Windows 8-based devices, Samsung has four SKUs of ultrabooks and 30 notebooks. “We are looking at ultrabooks and tablets as major growth drivers for our notebook business,” stated Bhat.

To project itself as a premium notebook brand, the company is organizing its portfolio targeting professionals, executives and tech-savvy youth.

On the retail expansion, Samsung will converge and add IT products to its Digital Plazas and Smartphone Cafes to increase its IT exclusive store base to about 550 from current 150.


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